10 May 2024

Our Commitment to You: Providing Signature Customer Service at RHB

Banks today are aggressively digitalising to meet increasing customer demands for speedy processes and 24/7 service at their fingertips. At RHB, we recognise our customers’ needs and seek to combine our digital services with a human touch to provide a smooth-sailing and frictionless banking journey for all.

How We Deliver A Signature Customer Experience to You

1. Enjoy Our Personalised Customer Service

• We are committed to delivering personal service at all touchpoints. 
  With our dedicated and experienced team of customer experience specialists, RHB serves as a trusted partner that will help you achieve your financial goals through our wide range of financial solutions. With vast knowledge and a deep expertise in finances, you can count on our experts to have your back and provide wise counsel for your financial decisions.
   
• We establish strong relationships with customers. 
  RHB aims to build strong bonds with each and every client. Through our curated "EQ at the Heart of Service" and "Leading with EQ" programmes, all our staff are trained to deepen their engagement by building trust, delivering convenience and creating value for an enjoyable experience with us.
   
• We seek to be responsive and communicative. 
  At RHB, we ensure that there are multiple channels that customers can use to reach our highly-trained customer service teams. We provide timely repliesto any queries that need to be addressed across our various touchpoints. 

2. Enjoy A Seamless Mobile Banking Experience

• We provide 24/7 convenience with our mobile banking features. You no longer need to take a trip down to the bank for simple banking transactions. Our mobile app allows you to easily open an account, complete international transactions, and convert foreign currencies instantly, among many other useful features.
   
• We strive to incorporate efficient and streamlined processes. If you are a new customer, you can establish banking relationships in a matter of minutes via our mobile app, thanks to a streamlined process that includes instant account setup and digital Know Your Customer (KYC) checks.
   
• We provide personal guidance to our customers on adopting digital banking. You may approach any of our friendly staff on-site to learn how to migrate to digital-only banking via our mobile app.

3. Enjoy Our Optimised Branch Experiences

• We offer a seamless and convenient banking experience. Most of our customers can now apply for various financial products digitally and obtain the necessary approvals without physically stepping into a branch.
   
• We bring our banking service to you. To meet the growing needs of our strong client base, RHB has strategically transformed our network of branches. On top of our branches in central areas such as Cecil Street and Orchard Road, we have expanded into regional hubs and business centres in both the East and West, at Jurong East and Parkway Parade respectively. This allows us to serve our clients across the island at popular anchor locations.

A Recognition of Our Exemplary Customer Service

With an unwavering commitment to exceptional customer service, RHB has clinched two international awards this year: 

Thank you to all our customers who have placed their trust in us and enabled RHB to grow from strength to strength over the years.

A Banking Experience Like No Other at RHB

A pivotal guiding principle of our transformation journey has always been our strong dedication to delivering an exceptional customer experience. We will continue to maintain a fine balance between personalised interactions with our signature customer service, and digitalised convenience for our savvy customers to enjoy banking services at their fingertips.

In 2024 and beyond, RHB will strive towards bettering our customer service, both online and offline, investing in building deeper bonds with our customers, and building better products inspired by our customers’ needs and aspirations. Stay tuned for even more improvements coming to RHB!

The information presented in this article is accurate as of date of publication.